Create your own discount coupon model for Cyber Monday (see point 4) and encourage pre-party sales . Users can redeem their coupon for discounts, gifts, offers or promotions that you decide. The application will allow you to upload a fully customized voucher, add some instructions to explain how to redeem it and provide users with tools to download and easily print it.
1. Communicate discounts in advance
Through your social networks, warn that you will distribute discount coupons during Cyber Monday and remind your audience that you must be aware of your brand to get these discounts and make the best possible purchases.
black monday coupons
2. Limit the number of vouchers to be distributed
If you want to determine a specific number of coupons to distribute, you can limit the maximum number of users that can access the promotion and, when this limit is reached, the application will be closed and no more coupons will be distributed.
3. Collect more data with a survey
Organize a brief survey about your brand in which participants have to answer questions about a product or about your company and, once finished, give them the gift coupon. It is an ideal method to know the direct opinion of your clients and give them a prize for their sincerity.
4. Design your coupon
Previously design the image with the message that will be distributed as a coupon and try to make it attractive and indicate that it is exclusive offers of Cyber Monday. If you do not know how to design the voucher, with Easypromos you can create the coupon and enter the discount code in it from the same platform. Each registered participant will receive their coupon and instructions on how to redeem it on the final screen.
5. Prepare clear and short instructions
Activate the field to present the instructions next to the coupon and explain how to redeem it, the validity period and enter a link to the point of sale where you can validate it. The instructions will be shown in all the coupon download options so that the user can consult them at all times.
6. Offers several ways to download the coupon
After completing the registration, the user obtains the coupon on the final screen. The user will have several options to download it : print it directly, save it in pdf or send it to an email address.
7. Customize the Validation Portal
If you want to be able to verify the coupons , use the promotional codes . Validate them will be easy, fast and agile whether done online or if users prefer to come to your physical point of sale to redeem them. The portal has been designed so that the validation supposes a minimum load of work and time. For the promotion to identify itself with a common and own image, do not hesitate to customize the portal’s background with your brand image and that of Cyber Monday.
8. Identify users
As users will have to register with a form that you can configure yourself, you can increase your database and use that information for future marketing campaigns.
9. Combine it with a raffle
In addition to rewarding users with the coupon, organize a final raffle among all participants to distribute a second gift and encourage even more user participation , as well as raise the level of engagement and loyalty with your community.
10. Satisfy your customers
The customer’s online contact with the brand / product / company can be finalized both online and with a physical visit to the store. If the customer identifies with the coupon, he can be treated individually and attentively. In addition, the gift or discount rewards you for the effort and time allocated in the online promotion or in the transfer to the physical store.…
Everyone wants discount coupons, and more in these austere times we live. Lately our trips to restaurants or weekend getaways are in some way conditioned by the coupons found on the Internet. The coupons are one of the best ways to launch the market with new projects or try to build loyalty to a large group of customers who are guided by the offers in the market. If you are an online or offline company and want to promote your products based on coupons, pay attention to the following tips:
1. We always seek to maintain a profit margin , but when you offer a coupon what you want is visibility or attract a large number of people who can consume other types of products in your store or restaurant. If you are going to offer a discount of € 5 for a product worth € 300, do not expect much success of the call. If you offer a 2 × 1 dish on the menu, be prepared to serve a good number of customers. The customer as the seller have to win .
2. It is very important to get the timing and dates on which to publish a coupon. If we are on sale and I have bought 3 shirts, do not offer me a discount coupon just when you finish the rebate to return, because I will not do it. Wait a while for the client to take an economic flight to increase the chances of his return.
3. Do you have Twitter? Facebook? Pinterest? Email newsletter? Internal mail group in the company? Use all the means you have at your disposal , maintaining a coherence between them so that there is no confusion in the client, even build a landing page for the coupon.
4. Customize the coupons so that the customer experience is the best and closest possible. For example, send the customer a discount of 30% on the total purchase but only for friends or family.
5. Coupons should give a sense of urgency that pushes the customer to move quickly and make the purchase as soon as possible.…
Mark Pearson was not born a millionaire, but it was made . And an important part of the drive to become the lord and master of discount coupons in the United Kingdom came from a Christmas he spent with his mother and sister in a women’s shelter .
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They had arrived there fleeing domestic violence. Little Mark was still in elementary school. “I felt like I was the man of the family and that impelled me,” says Pearson, now 34.
“At 9 or 10 I could not do much, but over time I started thinking about what to do to be the breadwinner of the family .” At 18 he moved to London . He started as a chef and then started his own florist shop. In 2006 Pearson had the idea of a million dollars: a website that lists all the discount vouchers for purchases and restaurants available.
Counting 27 years, he named the business MyVoucher Codes (My discount coupons) and made it work from his laptop , sitting on his couch in a rented apartment above a store in South London. The website was an immediate success among lovers of bargains.
In the first year he billed 300,000 pounds (about US $ 485,000) and the following year he made his first million pounds. The consecutive years achieved 3 million pounds (about US $ 4.85 million) and 10 million pounds (US $ 16 million approximately), with a profit margin of more than 50%.
Today, My Voucher Codes remains the most popular discount website in the United Kingdom and Pearson’s personal fortune is valued at around US $ 100 million.
MODEL BUSINESS PULCRO
In simple terms, My Voucher Codes receives a referral fee every time someone uses a discount code that appears on their website or weekly electronic newsletter.
So if you are ordering something online or print a coupon to eat at a restaurant and use My Voucher Codes, the company receives a commission from the product or service provider, be it an electronic store, supermarket chain or a restaurant.
Today, more than 60,000 companies use My Voucher Codes, which has “brother” websites in France, Germany and the US. In the United Kingdom alone, more than six million people subscribe to their weekly offers by email.
Pearson invested on the company’s website only 300 pounds (about $ 485) . I did not have any formal computer courses, nor e-commerce.
As a result of the success of the site, Pearson approached two industry majors: Inter Flora and Flowers Direct, asking if they could include banners with discount coupons on their website , paying commission for each successful purchase.
Pearson accepted and soon realized that he was making more money in commissions than with the roses he was selling at that time in his florist shop.
“It occurred to me that it is an immaculate business model,” he says. “Unlike roses, I was suddenly selling something that did not cost me anything to buy.”
“And so the idea of My Voucher Codes clicked me in. I chose the name, I invested 300 pounds in setting up the website and the rest is history.” My Voucher Codes was launched in November 2006 as the first discount website in the United Kingdom.
In two years Pearson had made enough money to buy a house in London for himself and another for his m
EXPANSION TO THE CITY
As the business grew, he finally hired staff and opened an office in Croydon, South London. Then he moved to his current headquarters near the Thames, on the London Bridge. Today it has 110 employees.
Earlier this year, Pearson sold the company at about US $ 89 million. Considering that he owned more than 90%, he was the biggest beneficiary of the business. With the money he bought the mobile payment firm Monitise , based in the City of London, one of the largest financial centers in the world.
Pearson hopes that My Voucher Codes can benefit from Monitise’s technology and expand its use in mobile phones. But of all his achievements, the one that makes him happiest is having been able to buy a house for his mother.
She is also part of the business: from her home in Liverpool or from the family villa she bought in Barbados, she is in charge of quality control of the firm.…
How do you feel when suddenly a shop tells you that you have a promotional code in your next order and that you save 25% or give you a 2X1 or invite you to another product on your shopping list? Well, that’s what we all feel when the same thing happens to us, that’s why the issue of discounts is so valuable.
First of all, if you want to implement discount coupons to your online store , keep in mind that these codes should be easy for users to assimilate. That is, you have to use relatively simple words and keys to remember and write, so they do not get lost in the client’s memory. For example, if you are going to do promotion for Halloween, the logical thing is that you use something like: Halloween2016
Another main point is the fact that it should be easy to calculate the discount that they will receive if they buy the product. That is, a 10% discount coupon is much easier to calculate than a 14% discount coupon. Also, it is easier to size the discount if it is something like “discount of € 20 on all orders over € 100”.
The discount codes must have the range of restrictions regarding the date, the type of product, the location and other factors. It is necessary to set limits when it comes to managing discounts, but it is also not necessary for you to go over restrictions and conditions, because then they leave without using it. In other words, you have to avoid customers thinking about it, because if they do, then they will hesitate and eventually end up not buying anything.
Now, that all is not gold in terms of discounts. A very negative aspect of them is that you get used to them, and worst of all, that you accustom your clients to having them. If you abuse a lot of them, you will probably notice drops in conversions when you do not offer them, that is, in the end your business runs the risk of falling into the network of hunt hunters (the typical users who only look for punctual offers and are not loyal to any store)
What kind of advantages can coupons for your ecommerce suppose ?
Increase spending per client
When you carry out a discount promotion for a specific purchase value, or for a series of items (for example, if you sell cosmetics, you can offer beauty packs of the same brand, and if they buy all you offer a discount for the whole ) Many users tend to increase the value of their order to reach those minimums. This causes the client to spend more than he had in the beginning.
Build loyalty with consumers
The best way to establish a relationship with a customer that forces you to come to your store periodically is with offers and discounts. Exclusive opportunities that come directly to him and that incite consumption. Be generous with your list of subscribers to the newsletter and give them, from time to time, exclusive discounts.
Strengthen brand awareness
When you manage to develop a good list of subscribers, as well as a regular activity and with feedback on social networks, and in addition to people who, periodically, consult your store in search of offers and possible purchases, you are increasing the added value of your online store and generating a community around it. Little by little your subscribers will see the brand and not the products, greatly increasing the durability in your memory. They will no longer go in search of “that store that has offers” but will go to “your brand”.
Analysis and control
“Power without control is useless”, yes, it is the slogan of a tire brand, but it is a truth as a temple in almost all issues related to ecommerce. It does not help that you kill yourself to improve and optimize your business if then you do not do a stage of analysis and control of the results obtained. This part is fundamental to be able to measure results and know what we have failed and what we have achieved. The analysis tools are multiple and variable (from those offered by Google, those brought by your own ecommerce generator, those offered by your emailing provider …)
The best thing about social networks is that they are not only a channel of direct communication with all your customers and potential customers, but also that it represents a branch structure in which everyone is connected to everyone. If you throw a juicy and attractive offer, and in addition, you do it in a way that people can compensate you for sharing it (for example, making a discount that only applies to the one you have managed to bring to a friend), it is very possible that this offer / discount goes viral in a very short time.
Do you start to see the value of discounts? They are a powerful commercial weapon, and in fact, it is usually one of the best results. Now, you have to do it well, and most importantly, you can not base all the commercial strategy of a business on discounts, because that is either a lie (and there are no such discounts, only inflated prices, a very counterproductive tactic ) or it is a ruin impossible to maintain.…
Selling online is something tempting and everyone who has a physical store goes through the head to do. If I already have the experience and the products, why not sell online the same way I do on the street?
The problem with electronic commerce is that competition is brutal. To sell online you have to use marketing tools and strategies much more aggressive than on the street.
Discount coupons as a method to attract customers
One of the methods that works best to convince a potential customer to end his purchase and not leave the shopping cart when paying is the discount coupons.
If you are one of those who have a control of the abandoned carts when making the payment (if you do not have control, I recommend you to put yourself there already), you will see that the percentage of dropouts in this last step is very high, almost 70% average on online sales.
There are numerous causes that can lead to abandon the intention to purchase in that last step, but the main ones are:
Increase in final expense for shipping costs, VAT
Lack of confidence in payment methods
Invalid delivery conditions for the customer
Slow web page
Long and tedious purchase form
Final price more expensive than the competition
One of the most forceful and effective ways to improve abandonment by increasing the final price , either for shipping costs, VAT not included or any type of extra that must be added at the end is to offer a discount code that can compensate for that increase .
To the one that does not suppose an effort to him that increase can not even worry of looking for a coupon discount in Internet before following with the process of purchase, but to that really worries to him and wants to save in the final step, very probably look for that code and It serves as a psychological stimulus to finalize the payment and not abandon the cart.
Discount codes in subscription businesses
The type of business where more and greater discount coupons exist are usually in business models that are based on subscription payment .
If the way to monetize your project is based on a monthly, annual payment … you can offer a very aggressive discount with which you may not even make money with the first payment.
Aggressive promotions in these business models work very well because it is a very effective way to engage customers who doubt whether or not to acquire your service and need a strong stimulus to prove it. If your product is good, you will surely decide to renew the payment once the first paid period has expired and that is where you make your services profitable.
Businesses where it is customary to find discount coupons for example are hosting companies . A satisfied customer with your hosting will hardly change to another if the price is in line with the market average. Hosting companies offer numerous coupons like these where the first payment always has a significant discount.
Another business model where coupons are widely used is online courses that require a subscription. A juicy initial discount is offered so that the student is encouraged to start the course and renew his subscription monthly.
If you are an online store owner and have not yet tried the discount coupons, activate them and find out if your% of abandoned carts improve with this option, you may be surprised. In addition, you can send these coupons to your customer database to reactivate them and have them repeat purchases.…