Discount coupons can be a very useful tool to attract new or recurring customers. However, it is important to make sure of the discount adjustments in the global strategy of the brand.
Running the race to become the leader of “low prices” can have a disastrous effect if you’re not careful. Sometimes, it is better not to lower the prices and the wisest thing is to devote your energy in giving an exceptional service with a unique brand experience.
In any case, the execution of an e-commerce business has to do with experimentation and the search for what works best. Let’s review some of the ways you can use the discount vouchers to attract and delight customers.
Address new customers with discount coupons
For your most popular themes, simply tweet discount codes and add a hashtag for the keyword or brand name that is associated with the following items:
You may want to tweet your discount coupons a couple of times to get more attention. Make sure you change the sentences of your tweet so that duplicate tweets do not come out.
Facebook now allows you to use hashtags too. But in order to get a better response from Facebook, upload a photo of your product, along with a short message regarding the promotion.
How to use coupons without damaging your brand
Although we are warning about the development of a discount culture, that does not mean that discount vouchers can not be used from time to time or even intelligently. Here are some ways to use discount coupons without damaging your brand.
INVENTORY YOU WILL NOT MOVE
This is the most obvious place to use the discount coupons. Nothing is more dangerous than staying with inventory that you will not sell. In this case you can create specific discount coupons to move these items. You can give a direct discount percentage in individual terms or make them free when you reach a certain amount of money in an order.
SHOW CUSTOMER APPRECIATION
Clients who have remained loyal are the best friends of any business. This is because it costs more to acquire new customers than to keep old ones. A great way to show your appreciation is to send them coupon codes by email to show them how grateful you are to them for supporting your brand.
REWARD YOUR NEW CLIENTS WITH AUTOMATIC DISCOUNTS
One way to keep customers loyal is to automatically apply discounts on your first purchase in your business, but without telling them in advance. Alternatively, you can waive the shipping fee per purchase at the first time. The surprise in a great tactic to make customers for life.
Marketing with coupon discount on websites
If you really have the itch that your online store is known and you can get your first sale, you can put discount coupon codes on websites to get discount coupon finder traffic. The drawback is that these websites are aimed at people who are looking for very low prices and do not necessarily seek to become followers of your brand.
Here are some websites where you can put your coupons:
- RetailMeNot – You can send your coupons here:http://www.retailmenot.com/submit.php
- Coupons.com – This website emphasizes the ability to direct mobile buyers.
- Slickdeals.net – Has been with us since 1999 and provides a way to share coupons freely.
If you’re going to experiment giving coupons, think about how it fits into your overall business strategy. In addition, it reviews consumer protection laws on the expiration dates of coupons and usage rules.…
Coupons are a classic of marketing: perhaps it is a resource to attract customers that has been used for forty years, and that has survived the ‘transfer’ of the digital era, and it is still a method used by many companies.
Giants like Google himself are still using coupons: they give away up to € 75 in their new Google AdWords customers, their advertising platform, which we all know already. Other giants like Wal-Mart, even McDonald’s are still using them, in the middle of social networks and ‘all digital’.
The detail is that, as brands, we underestimate the power of coupons, and that is what companies such as Cupon.esknow .
These are the facts of the coupons that you may not know, and you should take into account now:
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1. Coupons influence much more than you think
We all know, and it is shown in many studies, that the best method to make a small business known, or large, does not matter, is the ‘word of mouth’ method, or as in Mexico they call it, ‘by word of mouth’ . The power of a recommendation of an acquaintance is very high, and greatly influences the decision of the consumer on whether or not to acquire the product or service.
The only comparable method is a coupon in the hands of your potential client. Google knows that very well, not for nothing gives that amount of money.
2. The use of coupons is measurable
The reason why coupons are still used in companies of all sizes and branches, is because they are easily measurable. It is as simple as counting the coupons issued against the coupons used. Maybe it is reduced to the maximum, but it is easy to measure the performance of a coupon, it does not matter if it is a printed coupon or one generated online.
3. It’s hard to forget about a coupon
If in your business, small or giant, you announce a promotion, succulent, highly anticipated, and with expiration date, and at the same time, you give a coupon for another less attractive offer, we bet you that the coupon will be more successful.
Why? People forget promotions, because there is nothing physical that reminds them of the offer, instead, the coupon can be added to the Google calendar, if it is online, or to the portfolio if it is offline.
4. You make contact with your client
Unlike advertising campaigns such as radio, printed press, or even online advertising, the discount coupon gives you a direct deal with the customer when you do offline, generating a small talk or contact with your client, where you can know what feel, what you think of your business, etc.
Not for nothing big companies hire staff for the delivery in hand of discount coupons
5. People use coupons … more than you think
It is estimated that 93% of e-commerce customers in the last three years, have done so at least once, a discount coupon on their purchases, and we talk about all kinds of products or services, from the purchase of a domain, until the purchase of electronics.
6. Success story
A good example in Spain is Cupon.es , belonging to the Panna Cotta Group , where it offers millions of customers discount coupons of major brands in all types of areas, from beauty, flights, accessories, clothing and electronics.
Why is it different? Because it has the best brands in its catalog and because it offers them free of charge to the customers of Cupon.es and without the need for them to register on the page or any email newsletter.
If you want to ‘hunt’ offers, yes you can subscribe, but it is not necessary to access the coupons offered by their brands.
Both the success of Cupon.es and the rest of the group’s pages has been picked up by media such as Forbes, Newsweek, El Mundo, Terra and Bloomberg.
If you own a small business, learn from Cupon.es and at the same time, get juicy offers in big brands. Do not underestimate the power of a discount coupon.…
First, what is the difference between a coupon and an offer?
An offer is available to anyone who enters your store or visits your online store. The coupon is reserved for those “exclusive” users who are loyal to the brand and get promotions. It is generally well received, as in the case of the United States and Europe.
To have detailed information about the coupons read the pdf article of boe.ca.gov
What is the use of a company using coupons as a strategy to attract customers?
- Have more visibility
- Attract more customers
- Encourage existing customers to buy more.
- Encourage customer loyalty
- Attract casual customers
- Have a greater and better reputation.
- They attract traffic for your company.
- The clients make word of mouth.
Advantages for customers
- They feel rewarded for their fidelity.
- They save with the products they need or that they always buy from a company.
- They are more satisfied with the feeling of saving (the savings must be real).
Elements of a good coupon
- Clear offer.
- Initial value of the product without discount.
- Exchange place.
- Expiration date.
- Product image.
- Bar code (if necessary).
- Name and physical and electronic address of the business.
- Code or tracking number of the coupon.
Food is one of the most extensive commercial areas on the market for one simple reason: we always need to eat! and between better flavor and lower price is better. So pizza restaurants, fast food or franchises like coffees, use coupons as a strategy to attract customers.
Generally, coupons can be:
Starbucks , on the other hand, uses this mini album as an assistance. Each time the user goes and buys in the store they stamp the number of times, when they have 10 visits (to say the least) you can buy a free or discounted product.
This strategy to attract customers is very useful since users will always load a card with the name of your company with them at all times; however, the investment in quite large.
Tips for the proper use of coupons
- Observe your competition (without copying).
- Measure the impact of coupons.
- Collaborate with affiliates.
Ways to distribute coupons
- In the written press and magazines.
- By mail.
- Within delivery packages.
- In your local.
- In affiliated premises.
- Through your suppliers.
- Through your partners.
- Through your family and friends.
- Digital media.
Regular trips have many advantages over regular trips.
It is because there are various discounts depending on age.
In JR ‘s ticket, movie fee, hotel fee etc, many couples over the age of 60 have discounts in many cases.
Of course, it can not be a retirement trip alone, but I am conscious of the market that targeted the generation after the retirement age.
Okinawa trip has also PR for the beach where young people swim until a long time ago, but I am focusing on the sightseeing guide of Okinawa in order to target the retirement generation.
Since the retired generation is different from young people, it is different where you see it on the same trip.
What kind of trip would you do when you retirement age?
Most people want to travel in a calm atmosphere.
There seem to be some people who think that they will live in Okinawa after retirement, but living in Okinawa is inconvenient.
Is it because demand is large?
It will cost a considerable amount.
Let’s examine it on the internet.
There are many sites that are very helpful for you to see what kind of way of living can be done after retirement.
There are many things that are different from when I was young, but even if I say retirement age, I am still healthy and I have to live a long life.
Life is not over.
Let’s take advantage of aging benefits aggressively and go to various places.
You may meet new people and your wife.
If you have a certain amount of money, you do not have to worry about life.
Let’s use plenty of time effectively.…
The baby boom generation is reaching retirement age.
It is because the retirement age is attracting attention now.
However, it is a big keyword that retirement trips are a tendency to consider virtue as treating private time more than work now.
Travel agencies promote various projects, hoping for great demand.
Where are the baby-boomers traveling?
I have survey results on travel.
First of all, if you use money in the future, more than 60% of respondents said domestic travel was a question of what kind of things to use.
Traveling abroad was over 40% strong.
Besides this, we will continue with house renovation, home appliances.
In other words, it is said that people who think about traveling after retirement climb more than half.
There are more than 70% of people planning to make a trip by themselves, and 30% do not use travel company tours.
Since I have time, I guess they are planning to take a relaxing trip only by themselves.
Hot springs and resort areas are the best, followed by sightseeing spots that enjoy nature, sightseeing spots reminiscent of history and so on.
It is Okinawa which is popular as a resort.
If you move by airplane, Okinawa arrives in a short time unexpectedly.
Of course, it is not in a hurry, so you should make a slow plan.
Most people search for hotels in Okinawa and make reservations.
It is a generation that likes to decide oneself more than leave it to others.
Of course, you can change the plan anyway according to the budget.
Couples making memories of couples may be the secret of longevity.…